George Prodromou

Principal SEO & Growth Leader

George Prodromou

George Prodromou

Principal SEO & Growth Leader with 10+ years of experience driving organic acquisition at enterprise scale. Founder of G7Cloud, CrawlZilla, and ScaleShield.

Selected clients & employers

BridebookArcadia GroupKingfisherB&QScrewfixCastoramaMacy's

Now

  • Principal Technical SEO at Legend — leading the discipline across a multi-brand iGaming estate.
  • Expanding G7Cloud — onboarding more tenant apps onto the Nomad/Traefik platform and hardening the control plane.
  • Shipping the CrawlZilla Page Monitor suite and crawl-compare features — tracking change across enterprise sites.
  • Evolving ScaleShield's WAF analytics and self-serve customer portal on OpenResty + PostgreSQL.

Career Highlights

10+ YearsEnterprise SEO Experience
80+ MarketsInternational SEO Coverage
4 ProductsG7Cloud · CrawlZilla · ScaleShield
25,000 rpsPeak Nginx Throughput in Production
100M+ URLsTechnical SEO Scope Engineered
Billions of rowsBI & Analytics Data Handled

Profile

I am a deeply technical, product-oriented, and commercially focused Principal SEO & Growth Leader. I have a proven track record of building SEO-led growth engines across global marketplaces, eCommerce platforms, and high-traffic consumer brands.

My unique differentiator is my ability to embed SEO directly into product development, engineering workflows, and data platforms. I act as a trusted partner to C-suite and senior stakeholders, delivering sustained organic growth, reduced CAC, and measurable revenue impact across multi-billion-pound organisations.

Beyond consulting, I am a hands-on builder. I founded and operate G7Cloud, a modern cloud hosting platform providing managed hosting for WordPress, Next.js, Payload CMS, Strapi, Ghost, and Medusa with 500+ apps hosted and 99.99% uptime; CrawlZilla, an enterprise-grade cloud SEO crawler capable of handling over 100 million URLs; and ScaleShield, an enterprise-grade web security platform providing WAF, bot defense, DDoS mitigation, and smart caching. These products are built from the ground up on infrastructure I personally architect—from on-premises server hardware and network switches through to OpenResty, Nomad clusters, and cloud deployments.

Core Competencies

  • Enterprise & International SEO
  • Product-Led SEO & Growth Strategy
  • Technical SEO (SPAs, SSR/CSR, JS frameworks)
  • Marketplace & eCommerce SEO
  • AI & Automation for SEO
  • SEO Analytics (GA4, BigQuery, Looker, GSC)
  • WordPress (Guru Level)
  • OpenResty & High-Concurrency Architecture
  • On-Premises & Cloud Infrastructure
  • SaaS Product Development
  • Platform Migrations & Replatforming
  • Network Engineering (BGP, Switches, DNS)