George Prodromou

Principal SEO & Growth Leader

Experience

Twelve years across enterprise SEO leadership and infrastructure — in-house, agency, and founder-operator roles, often in parallel.

  1. Legend

    May 2026 – Present

    Principal Technical SEO

    Leading technical SEO at Legend — owning the technical strategy, the product-engineering interface, and the roadmap that connects organic acquisition to commercial outcomes.

  2. Bridebook

    April 2022 – 2026

    Head of SEO

    Owned global SEO strategy for the world's largest wedding marketplace across 80+ markets. Embedded product-led SEO into the engineering roadmap and stood up the analytics stack (GA4, BigQuery, Looker) connecting search performance to revenue.

    +800% YoY organic traffic~11k → 90k+ monthly organic users+25% SEO-led conversions

  3. Ayima Group

    August 2014 – April 2022

    SEO Consultant → SEO Director → Technical SEO Director

    Progressed from consultant to director across eight years, leading enterprise SEO strategy for global brands in retail, fashion, travel, eCommerce, and iGaming. Reversed a 7-year organic decline for Arcadia Group; directed the SEO-first product architecture across Kingfisher (B&Q, Screwfix, Castorama); led River Island's global SEO transformation; and advised Macy's on architecture for hundreds of millions of URLs.

    +600% organic at Arcadia GroupKingfisher · River Island · easyJetMacy's · Groupon · Adidas · O2

  4. G7Cloud · CrawlZilla · ScaleShield

    2012 – Present

    Founder & Infrastructure Architect

    Founded and operate three production products alongside every role above. Full-stack ownership from physical server hardware, switches, and BGP through to application delivery — hosting (G7Cloud), enterprise SEO crawling (CrawlZilla), and edge security (ScaleShield).

    500+ apps hosted · 99.99% uptime100M+ URLs per crawlMillions of threats blocked daily